There’s no denying that search engine optimization (SEO) will always be an integral part of any company’s digital marketing push. It’s all about getting the attention of the most popular search engine algorithms to help your company website rank higher on the search engine results page (SERP).
That said, SEO is an umbrella term for multiple tactics, and it’s not always easy to figure out which strategy to follow. It’s especially tricky for new businesses that don’t have too much experience marketing their company. With 2022 in full swing, here are some of the top trends that could potentially elevate your business to industry success.
- A full focus on the mobile industry
People go for smartphones instead of computers when surfing the web for the sake of convenience and accessibility. It’s often easier for most people to use their phones when using the internet, which is why companies must focus on the mobile side of things when marketing their business endeavors. Portland SEO agencies can all agree that the mobile industry is the wave of the future, and focusing on mobile web design will result in a more significant return on investment (ROI).
- The subtle impact of a website’s user interface (UI)
Aside from focusing on the mobile industry, it’s never a bad idea to look into how you can make improvements when designing your website’s UI. There’s a reason why the Google Page Experience focuses so much on a customer’s overall experience surfing websites, as it can dictate whether you end up convincing them to become paying customers. If Portland companies use Portland SEO agencies, they’ll likely start by focusing on web UI to ensure you get a great start.
- Going for a local SEO company
The next trend is all about the importance of local agencies when handling the marketing side of things. Most companies have a core audience in the form of the locals. If you want to make the most out of local SEO, ensure you hire a local agency to get the job done. For example, a Portland SEO company is perfect for any business situated in the area.
- Learning to work with marketing agencies rather than letting them do all the legwork
Last but certainly not least, one of the most significant trends involves learning how to market your business alongside your marketing agency. For example, learning which digital tool works best with the help of the aforementioned marketing agency Portland can result in a more satisfying experience for both your company and your clients. Learning how to work with the professionals through best-practice methods can help even the smallest business make the most out of the situation.
SEO trends are crucial for any business, as you’ll need them to make the most out of the new year. If you want to grow your business as much as you can in 2022, it’s all about checking the latest trends and taking steps to improve your SEO tactics. It’s well worth the time and effort, as a great start can help you future-proof your company.